Mobile UX has become important from the point of view of user experience. Considering the constraints of mobile space, not having an optimized mobile design would let your users down. However, most developers fail to understand the nuances of mobile design such as limited screen real estate and UI control, which often results in poor user experience.
Here we have presented a list of 4 common mobile UX design mistakes that you must avoid:
- Inserting Must Sign-In Option For Users: Do you feel the need to force users to register for something? Though resisting the urge to collect users’ email id is difficult, it’s hardly a worthy thing to do. Your focus should be on providing value to users, and that should prompt users to take natural action. Compulsory registration is an avoidable pain point; so it makes perfect sense to do away with it entirely.
- Never Bombard Users With “Value”: Most app developers recommend the inclusion of onboarding tutorials to give a sense of value to their users. Though this is a good step, you can be good without them. It has been found that removing such tutorials increases the number of sign-ins. The idea behind doing this is to simplify the life of users and allow them to perform the most necessary tasks with ease. So, cutting down the functionality of your app to only the most necessary tasks actually helps.
- First Time User Experience (Onboarding Experience): Onboarding is the most important and also the most difficult part to design so far as user experience is concerned. Every user has different expectations from your app; so you should constantly monitor users’ actions and analyze them to get the hang of their problems. Is there anything in your app that prompts them to keep using it? Ask what makes them cease using it. Don’t let your ego come in the way of user experience. Dropbox, already having 50 million users, provides an excellent onboarding experience by having signup/in directly including into the phone’s flow.
In case you have Dropbox accounts already, the app automatically syncs your content to a device immediately. In order to reward users for signing up, it provides them a complimentary 50GB of storage for up to two years. You can also come up with similar ideas.
- Copying other app experiences: You have discovered an app and you are impressed with its functionalities. However, if you want to copy it, that will be a blunder. Every app or product is unique in terms of its goals, audience, and value and what works for someone else may not necessarily work for you as well.
Summing up
Keeping these common UX mistakes in mind will help you grow in the right direction. Remember that improving user experience is an ongoing process. Continuous user testing will help you learn from mistakes, and you will head on the path to success.
